These days, if your apartment community does not have a website (and possibly several social media pages), you'll have a pretty hard time finding tenants. Most tenants, especially those in the millennial generation, search for apartments primarily online. If you're just in the newspaper or on billboards, you'll miss out. You'll also miss out on a lot of potential tenants if your website does not allow easy access to the information tenants are looking for when searching for apartments. If they can't find the information they need, they'll move right past your site and onto the next one. To make sure your website holds their attention and prompts them to contact you, follow these tips:
Include prices on your website.
Tenants want to know exactly how much an apartment will cost, so they don't waste time doing research and scheduling a tour, only to find that the apartment is outside of their price range. If your prices vary between units, at least post a range on your site. This will allow tenants to quickly decide whether or not they want to continue investigating your property. Make sure this information is easy to access by including it on an obvious page, such as the homepage or one that shows your floor plans.
Make sure your pictures are organized and labeled.
If prospective tenants don't know what a picture represents, that picture does little good. For instance, how are they to know whether a picture of some trees and benches represents a common area or the yard behind an apartment? How do they know whether that room with the hardwood floor is a study or the living room? Busy prospective tenants don't want to waste time sorting through endless pictures and trying to figure out if they like a place. If your pictures are not labeled and organized, they'll move on to a website with pictures that are.
Offer an email or chat contact option.
For whatever reason, younger people don't always like making phone calls. Some might be browsing your website at work or in a library, where it's inappropriate to talk on the phone. If they have to make a mental note to call later, they may never call. They're more likely to get in touch with you about an apartment if they can do so via email or chat. Thus, you should clearly link to an email or chat feature on your website, rather than just list a phone number.
By making it easy for prospective tenants to find out what they need to know about your apartments, you will have an easier time attracting new tenants. Follow the tips above, and make sure your website's overall organization is simple and logical. If you're not sure whether your website needs work, ask a friend to try navigating it, and then make changes based on the difficulties he or she reports. If you're looking for a property management company for your property, visit ABC Property Managers Inc.